Dspace @ IIM Kozhikode

Browsing by Subject "Brand"

Browsing by Subject "Brand"

Sort by: Order: Results:

  • ‘Equity’ Brand: Evolution of a Brand From Stock Market 
    Purani, Keyoor; Nair, Abhilash (Indian Institute of Management Kozhikode, 2006)
    Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...
  • The Making of Brand India 
    Gupta, Manish; Singh, P B (Indian Institute of Management Kozhikode, 2007-04-10)
    Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...