Browsing by Subject "Brand Equity"

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Challenges and Opportunities of Brand Management and Brand Equality: A Competitive Edge

Rajasekar, N.; Mahendra babu, T.K.; Nalina, K.G. (Indian Institute of Management Kozhikode, 2007-05-19)

Today, brands and other tangible assets represent a significant proportion of a company’s enterprise value. The traditional Approach to brand management is changing and their has been shift towards a new paradigm in the ...
Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)

Saxena, Prashant; Rammohan, Priya (Indian Institute of Management Kozhikode, 2007-04-10)

Since the 1920s, Fads have been in vogue and the trend just seems to accelerate as time goes on…thus the only way to tackle the increasing popularity of these short lived products is to build strong brand equity. Products ...
Chennai Super Kings (CSK): Growing and Leveraging Brand Equity

Thomas, Joffi; Saha, Biswarup; Satpathy, Chandra Shekhar (Indian Institute of Management Kozhikode, 2013)

Now showing items 1-3 of 3

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