Dspace @ IIM Kozhikode

Browsing by Subject "Branding"

Browsing by Subject "Branding"

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  • Branding for 21st Century Teenagers 
    Swain, Dindayal; Sahu, Suprava (Indian Institute of Management Kozhikode, 2007-04-10)
    Teenagers - kids from the age of 13 to 19 - currently spend $150 billion per year globally. Teens also influence an additional $150 billion per year globally with “pester power.” And they indirectly influence another $300 ...
  • Branding Indian Tourism: Entering Second Phase 
    Gawande, Rohan; Dethe, Sudhir (Indian Institute of Management Kozhikode, 2008-05-17)
    The paper is a survey on Indian Tourism.
  • Challenges and Opportunities of Brand Management and Brand Equality: A Competitive Edge 
    Rajasekar, N.; Mahendra babu, T.K.; Nalina, K.G. (Indian Institute of Management Kozhikode, 2007-05-19)
    Today, brands and other tangible assets represent a significant proportion of a company’s enterprise value. The traditional Approach to brand management is changing and their has been shift towards a new paradigm in the ...
  • Creating a Customer Value Focused Organization through Internal Branding and Performance Technology 
    Panda, Tapan Kumar (2001)
  • ‘Equity’ Brand: Evolution of a Brand From Stock Market 
    Purani, Keyoor; Abhilash, Nair * (Indian Institute of Management Kozhikode, 2006)
    Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...
  • Essays on cross-gender brand extensions 
    Aravind R.; Joshy Joseph; Keyoor Purani; Mathew, A. F. (Indian Institute of Management Kozhikode, 2020-01)
    Extant literature in marketing has found that several brands have gender perceptions associated with them (Avery 2012; Grohmann 2009). Consumers tend to place brands such as Gillette, Marlboro, and Hot Wheels in the masculine ...
  • Strategies for Survival of Indian FMCGs 
    Chandok, Jaspreet Bhasin; Hari Sundar, G. (Indian Institute of Management Kozhikode, 2007-05-19)
    SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a ...
  • The Unshakable 
    Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
  • Webcare and brand evaluations: optimizing webcare strategies for service brands 
    Krishnan Jeesha; Keyoor Purani; Naveen Amblee; Shubhasis Dey (Indian Institute of Management Kozhikode, 2019-03)
    Keeping in mind the growing significance of online reviews, management of responses to the customer reviews – Webcare, has been gaining acceptance in recent times among businesses. Unlike the traditional complaint redressal ...