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Browsing by Subject "Cause Related Marketing Study"

Browsing by Subject "Cause Related Marketing Study"

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  • Cause Related Marketing and its Impact on Corporate Brand Image and Sales 
    Garg, Bhavet (Indian Institute of Management Kozhikode, 2007-04-10)
    In this paper attempt has been made to study concept of Cause Related Marketing & Its impact on Corporate Brand Image & Sales through questionnaire cum interview schedules & from secondary data sources like website, Journals ...