Dspace @ IIM Kozhikode

Browsing by Subject "Marketing Management"

Browsing by Subject "Marketing Management"

Sort by: Order: Results:

  • Effect of Marketing on Society 
    Cherian, Christe; Dasgupta, Nilabhra; A G, Doreswamy (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing needs reform 
    Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)
    More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...