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Browsing by Subject "Opinion leaders"

Browsing by Subject "Opinion leaders"

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  • Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
    In rural market, the influence of opinion leaders in decision making and purchasing the product is remarkable.An opinion leader is like a peer group leader in that, this person tends to lead the opinions of a group of ...
  • Sridhar, G.; Ramesh Kumar, N.; Narasimha Murthy, G. (Metamorphosis, 2010)
    The diversity in the reference group influence on consumer purchase in general and with reference to rural consumers isexamined in the review of literature. The literature on reference groups influence on rural consumer ...