Dspace @ IIM Kozhikode

Browsing by Subject "Potential consumers"

Browsing by Subject "Potential consumers"

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  • Rural India- Exploring potential consumer markets 
    Goswami, Rahul; Juneja, Ekta (Indian Institute of Management Kozhikode, 2008-04-05)
    There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...