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Changes in Consumers Decision Making Process Led by Environmental Information
Dubey, Parag
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Ethics in retailing – perceptions of management and sales personnel
Sarma, Nripendra Narayan
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Emotional labor as a means of influencing the self-concept of consumers in service organization
Mishra, Sushanta Kumar
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Banking Channel Perceptions An Indian Youth perspective
Srivatsa, H.S
;
Srinivasan, R.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
Cause related marketing: Tactic or Strategy?
Sundar, S
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cause Related Marketing
Trivedi, Tapan
;
Kaur, Ravneet
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Compulsive buying behaviour in Indian Consumers and its impact on credit default- An emerging paradigm
N, Joji Alex
;
Raveendran, P.T.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama
Saji, K.B.
;
Mukundadas, V.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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