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Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
Panda, Tapan Kumar
;
Tripathy, Nalini Prava
(
Scholarly Article
,
2001
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
Effect of Marketing on Society
Cherian, Christe
;
Dasgupta, Nilabhra
;
A G, Doreswamy
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing & Society
Pappachan, Joemon
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity
Sople, V.V
;
Gattani, Jyoti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
Webcare and brand evaluations: optimizing webcare strategies for service brands
Krishnan Jeesha
;
Keyoor Purani
;
Naveen Amblee
;
Shubhasis Dey
(
Indian Institute of Management Kozhikode
,
2019-03
)
Essays on cross-gender brand extensions
Aravind R.
;
Joshy Joseph
;
Keyoor Purani
;
Mathew, A. F.
(
Indian Institute of Management Kozhikode
,
2020-01
)
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Panda, Tapan Kumar (14)
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Nargundkar, Rajendra (3)
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Marketing (33)
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