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Brand aspirations and brand switching behaviour of rural consumers: A case study of Haryana

Kumar, Sanjeev; Singh, M.R.P (Indian Institute of Management Kozhikode, 2008-04-05)
Brand awareness and preference in rural markets

Patro, Sanjay; Varshney, Sanjeev (Indian Institute of Management Kozhikode, 2008-04-05)
Empowering farmers through creation of rural hub: A case study on Haryali kisaan bazaar

Narang, Ritu; Singh, Smita (Indian Institute of Management Kozhikode, 2008-04-05)
Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh

Sahney, Sangeeta; Shrivastava, Archana (Indian Institute of Management Kozhikode, 2008-04-05)
Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand

Sharma, Nikhil; Narula, Sapna A. (Indian Institute of Management Kozhikode, 2008-04-05)
Executives representation of rural markets

Sridhar, G.; Debiprasad, Mishra; Vaswani, L.K. (Indian Institute of Management Kozhikode, 2008-04-05)
Impact of ITC's e - Choupal on rural India-A case study

Garg, Bhavet; Mohita; Marwah, Sanjiv (Indian Institute of Management Kozhikode, 2008-04-05)
The influence of opinion leaders in rural markets

Zacharias, Siby; Salam, Afsal; Jose, M.C.; Kuruvila, Binu; Anand, Denny (Indian Institute of Management Kozhikode, 2008-04-05)
Retailer behaviour in Nuagaon block with respect to selected consumer non-durables

Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector

Gupta, S.L; Mittal, Arun (Indian Institute of Management Kozhikode, 2008-04-05)

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- Rural marketing (11)
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- Adoption of agrochemials (1)
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- Brand preferences (1)
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Date Issued
- 2008 (11)
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