Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh

Abstract

The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large holdings with an average land holding of 25 acres and median land holding of 20 acres are well off comparatively