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Social Changes and the Growth of Indian Rural Market : An Invitation To FMCG Sector
Mano Raj, S John
;
Selvaraj, P
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Socio-Economic and Ethical Implications of Advertising – A Perceptual Study
Singh, Raghbir
;
Vij, Sandeep
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Role of Marketing in Polio Eradication
Goswami, Rahul
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing & Society
Pappachan, Joemon
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing and its impact on vulnerable consumer groups like children, adolescents etc.
Khadir, Fezeena
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
New Energy Technologies and Integrative Capability: A Case Study of India
Ahmed, Basir
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Referral Marketing in Management Education- An Assessment
Malmarugan
;
Sankaran, H.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior
Saha, Swaralipi
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
IMPACT: Marketing on Society Vs Society on Marketing
Wadekar, Gaurav
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Social Implications Of Invasive Marketing: A Crosscultural Empirical Investigation In The Indian And American Contexts
Thakur, Mahima Singh
;
Khatri, Puja
;
Leekha, Neeti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Jeyavelu, S. (3)
Kumar, S.S.S. (3)
Sridhar, G. (3)
Agarwal, Reena (2)
Balaji, Vedha (2)
Balooni, Kulbhushan (2)
Batavia, Bala* (2)
Bhattacharyya, Ritu (2)
Bhattacharyya, Sanghamitra (2)
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Globalization (9)
Global Competitiveness (7)
Advertising (6)
Marketing (6)
Cause Related Marketing (5)
Globalization - India (5)
Innovation (4)
Banking (3)
Branding (3)
Competitive Advantage (3)
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Date Issued
2007 (167)
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Yes (167)