A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior

Saha, Swaralipi

URI: http://hdl.handle.net/2259/670

Date: 2007-04-10

Description:

PART III – SOCIAL, PUBLIC SERVICE & CAUSE RELATED MARKETING |Pages 203-206|

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Conference Proceedings [95]
Proceedings of conferences held at IIMK

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