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New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity
Sople, V.V
;
Gattani, Jyoti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing of Condoms with reference to Hindustan Latex Ltd
George, Issac
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Organized Retail Market Boom and the Indian Society
Sreejith, A
;
V. P, Jagathy Raj
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
The Relationship between Advertising and Consumption in India: An Analysis of Causality
Philip, Abey P.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Target Marketing to Children – The Ethical Aspect
Bhattacharyya, Ritu
;
Kohli, Sangita
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing of Cooperative products: Challenges and Social benefits
Anbumani, K
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Social Marketing : A Communication Tool For Development
Mahesh, Puja
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Sales Promotions – Good or Bad?
Manalel, James
;
M. C., Jose
;
Zacharias, Siby
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
A Study on Consumer insecurities and fears in select product categories using Verbal Protocol Analysis
Sarma, D.K.R.
;
Ramesh, A.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing to Children –Issues & Remedies
Chaudhari, Chetan
;
Marathe, Milind
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Jeyavelu, S. (3)
Kumar, S.S.S. (3)
Sridhar, G. (3)
Agarwal, Reena (2)
Balaji, Vedha (2)
Balooni, Kulbhushan (2)
Batavia, Bala* (2)
Bhattacharyya, Ritu (2)
Bhattacharyya, Sanghamitra (2)
Hari Sundar, G. (2)
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Globalization (9)
Global Competitiveness (7)
Advertising (6)
Marketing (6)
Cause Related Marketing (5)
Globalization - India (5)
Innovation (4)
Banking (3)
Branding (3)
Competitive Advantage (3)
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Date Issued
2007 (167)
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Yes (167)