Target Marketing to Children – The Ethical Aspect

Bhattacharyya, Ritu; Kohli, Sangita

URI: http://hdl.handle.net/2259/671

Date: 2007-04-10

Description:

PART I – SOCIAL RESPONSIBILITY, ETHICS & MARKETING|Pages 69-74|

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Conference Proceedings [95]
Proceedings of conferences held at IIMK

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