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Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
Panda, Tapan Kumar
;
Tripathy, Nalini Prava
(
Scholarly Article
,
2001
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
Effect of Marketing on Society
Cherian, Christe
;
Dasgupta, Nilabhra
;
A G, Doreswamy
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Marketing & Society
Pappachan, Joemon
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity
Sople, V.V
;
Gattani, Jyoti
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
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Author
Panda, Tapan Kumar (14)
Nargundkar, Rajendra (3)
Purani, Keyoor (2)
Sridhar, G. (2)
A G, Doreswamy (1)
Abhilash, Nair * (1)
Bajaj, Chetan* (1)
Belch, George E (1)
Belch, Michael A. (1)
Bhatt, P.R. (1)
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Marketing (28)
Advertising (7)
Brands (5)
Branding (3)
Brand Success (2)
Sales Promotion (2)
Advertisement - Films (1)
Advertising Promotion (1)
Brand Choice (1)
Brand Extension Strategies (1)
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2010 - 2013 (2)
2000 - 2009 (26)
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Yes (28)