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Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences

Panda, Tapan Kumar; Tripathy, Nalini Prava (Scholarly Article, 2001)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.

Panda, Tapan Kumar (2003-03)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach

Sahadev, Sunil (Decision, 2002-12)
Wooing Rural Customers

Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)
Effect of Marketing on Society

Cherian, Christe; Dasgupta, Nilabhra; A G, Doreswamy (Indian Institute of Management Kozhikode, 2007-04-10)
Marketing & Society

Pappachan, Joemon (Indian Institute of Management Kozhikode, 2007-04-10)
New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity

Sople, V.V; Gattani, Jyoti (Indian Institute of Management Kozhikode, 2007-04-10)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films

Panda, Tapan Kumar (South Asian Journal of Management, 2003)
Webcare and brand evaluations: optimizing webcare strategies for service brands

Krishnan Jeesha; Keyoor Purani; Naveen Amblee; Shubhasis Dey (Indian Institute of Management Kozhikode, 2019-03)
Essays on cross-gender brand extensions

Aravind R.; Joshy Joseph; Keyoor Purani; Mathew, A. F. (Indian Institute of Management Kozhikode, 2020-01)

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