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List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersions
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| dc.contributor.author | Sinha, Rajesh Kumar | |
| dc.date.accessioned | 2019-06-21T10:01:49Z | |
| dc.date.available | 2019-06-21T10:01:49Z | |
| dc.date.issued | 2017-10 | |
| dc.identifier.uri | http://hdl.handle.net/2259/1023 | |
| dc.description | Thesis guided by Prof.Atanu Adhikari, Prof.Keyoor Purani and Prof.Kausik Gangopadhyay | en_US |
| dc.description.abstract | A reference price (RP) is a price belief or standard against which a product's price is evaluated. Marketing scholars accept the influence of RP on consumer decision making as empirical generalization... | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Kozhikode | en_US |
| dc.subject | Prices; | en_US |
| dc.subject | List Price; | en_US |
| dc.subject | Deal Price; | en_US |
| dc.subject | Price Formation; | en_US |
| dc.title | List price versus deal price based internal reference points in deal evaluation: Influences of contextual prices,price-promotions,and their dispersions | en_US |
| dc.type | Thesis | en_US |
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2017 [4]
Theses submitted during 2017