Green IT is defined in literature as a synonym to environmentally sound Information Technology. Green IT has invoked a widespread appeal owing to its noble cause to reduce the negative environmental impact of computing ...

In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...

Extant studies indicate that social entrepreneurship contributes to improving social and economic condition in many disadvantaged communities. Consequently, there are obvious benefits in identifying the factors which ...