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18. Working Papers
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Willingness to pay (2)
Brand-choice decision (1)
Consumer heterogeneity (1)
Economic resources (1)
Experience product (1)
Heterogeneity (1)
Hierarchical Bayes (1)
Hybrid conjoint (1)
IIMK/WPS/216/MM/2016/28 (1)
information seeking (1)
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