Abstract:
There are various factors responsible for the entrepreneurial success at the grass root level. Many of the authors and researchers are of the view that the success of an enterprise largely depends on the orientation of an entrepreneur in the family towards business. This orientation leads to a higher level of commitment and greater degree of probability of success. There are various demographical factors that affect the success rate of entrepreneurs at the grass root level. Industry experience and work experience also leads towards the development of a successful entrepreneur. Many of the SMEs and start ups found successful today are largely being promoted by entrepreneurs with solid work experience. The risk perception towards entrepreneurship in Indian context is very high. This paper highlights some of these issues and tries to test the variability in the perception of key indicators about entrepreneurial success. The author has conducted an elaborate study on the issue of entrepr...
