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Showing 9 out of a total of 19 results for community: 17. Conference Proceedings.
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Substitutability of haats and retail store in rural markets: A study across the states in India
Sanal Kumar, Velayudhan
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural India- Exploring potential consumer markets
Goswami, Rahul
;
Juneja, Ekta
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural petroleum retail-Case of a major oil PSU
Aithal, Rajesh K
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tapping marketing strategies of agro products in rural India
Goswami, Rahul
;
Sharma, Swati
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)
Sharma, Vinay
;
Seth, Piyush
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu
Salim, M.H.
;
Sundar, Hari
;
Das, Anoop
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural marketing - Understanding the consumer behaviour and decision process
Dhumal, Mandar Naresh
;
Tayade, Avishkar
;
Khandkar, Ankita
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tracking consumer decision process for successful marketing to rural consumers
Alice, Annam K.A.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Goswami, Rahul (2)
Menon, Narendranath (2)
Sanal Kumar, Velayudhan (2)
Suresh, K. (2)
Aithal, Rajesh K (1)
Alice, Annam K.A. (1)
Bharti (1)
Bhave, Subhash W. (1)
Bishnoi, Vinod Kumar (1)
Bright A., Oliver (1)
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Subject
Rural Marketing (19)
4Ps (1)
Advertising-Rural Markets (1)
Agro-chemicals (1)
Brand portfolio management (1)
Brand positioning strategies (1)
BUZZ-Rural Marketing (1)
competition (1)
Consumer behaviour (1)
Consumer Behaviour-Rural Marketing (1)
... View More
Date Issued
2008 (19)
Has File(s)
Yes (19)