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Strategies for Survival of Indian FMCGs

Chandok, Jaspreet Bhasin; Hari Sundar, G. (Indian Institute of Management Kozhikode, 2007-05-19)

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Author
- Chandok, Jaspreet Bhasin (1)
- Hari Sundar, G. (1)
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- Branding (1)
- Global Competition - Indian Brands (1)
- Strategic Competitiveness (1)
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- 2007 (1)
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