Effectiveness of Publicity Campaign on Value Added Tax in India

Sthanamoorthy, R.

dc.contributor.author	Sthanamoorthy, R.
dc.date.accessioned	2015-04-22T07:32:14Z
dc.date.available	2015-04-22T07:32:14Z
dc.date.issued	2008-08-01
dc.identifier.uri	http://hdl.handle.net/2259/385
dc.description	IBFD, International VAT Monitor, July/ August 2008, Pages 275-280.	en_US
dc.description.abstract	Starting from 1 April 2005, all the states and union territories of India have gradually introduced a VAT system. Such a major reform of the tax system requires an orchestrated and well-organized publicity campaign aimed at educating the stakeholders of the VAT system about the new tax. In this article, the author examines the reach and effectiveness of a nationwide VAT publicity campaign carried out by the government, and explores the stakeholders' perception of the new tax, on the basis of the results of a survey conducted in the metropolitan city of Chennai.	en_US
dc.language.iso	en	en_US
dc.publisher	International VAT Monitor	en_US
dc.subject	VAT	en_US
dc.subject	Value Added Tax	en_US
dc.subject	Tax-India	en_US
dc.title	Effectiveness of Publicity Campaign on Value Added Tax in India	en_US
dc.type	Article	en_US