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Integrating Human Resources with Business Strategy through Internal Marketing
Panda, Tapan Kumar
(
Organisational Management
,
2003-06
)
Marketing misgivings and Indian customerscope for competitive conduct
Panda, Tapan Kumar
(
ICFAI University Press
,
2003-07
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
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Author
Panda, Tapan Kumar (4)
Subject
Marketing (3)
Advertising (1)
Brand Placements (1)
Business Strategy (1)
Consumer (1)
Customer Satifaction (1)
Customer Services (1)
Dongriya Kondh (1)
Human Resources (1)
Internal Marketing (1)
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Date Issued
2003 (4)
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Yes (4)