In the dynamic landscape of modern banking, delivering service quality across diverse channel touchpoints has emerged as a pivotal factor, wielding significant influence over customer experiences and enhancing brand equity. ...
Research on gamification of advertising concerning subtle design elements of computer games and their effects on consumers’ psychological responses are limited. The present research addresses this gap by examining how ...
Consumers often face uncertainty in decision-making while assessing options presented as attribute-bundles as they are unable to assess their utility. This confusion is exacerbated by the presence of a “decoy,” or an ...
In the current piece, we trace the rise, spread and subsequent decline of maritime trade relations between the eastern coast of India and Southeast Asia, with special attention to the regional state of Odisha of the Indian ...
Joshy Joseph; Sam Thomas; Breeze Mary Jacob(Wiley, 2024-02-19)
Since Alwin Toffler coined the term choice overload in 1970, no systematic literature review has been conducted on this subject. At the same time, the three meta-analytic studies available on the topic does not provide a ...
The need to constantly adapt to the changes in the business environment and selling situations places enormous demands on salespeople. Applying the Job Demands-Resources theory, this study examines the negative impact of ...
In today’s business landscape, customers hold a central position. They possess extensive knowledge and understanding of various brands’ products and services. Consequently, it has become crucial for businesses to engage ...
Although the role of creativity in influencing consumer responses is well explored in research related to marketer-generated content, it has yet to be examined for consumer-generated online reviews. Across two studies (a ...
Deepak S Kumar; Sunil Sahadev; Keyoor Purani(Sage Journals, 2024-05)
Visual aesthetics play a pivotal role in attracting and retaining customers in service environments. Building on theories of environmental psychology, this study introduces a novel and comprehensive aesthetic measure for ...
Anandakuttan B. Unnithan; Laroche, Michel; Ajay Kumar(Wiley, 2024-01-14)
The recent interest of marketers in adopting masstige strategy is a testimony to its potential. But, the dialogue on masstige among research community is not befitting its requirement. This special issue was launched to ...
Sudhir, Subin(Indian Institute of Management Kozhikode, 2016)
Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as ...
Purpose – The purpose of this paper is to examine the influences of parent brand characteristics and brand-extension fit on attitude towards the extension in the context of services-to-goods (SG) brand extension compared ...
Subhash, Jha,; Adhikari, Atanu(South Asian Journal of Management, 2016-06)
Using the underpinning of assimilation and contrast theory, we examine whether consumers' reasons for purchasing a product are influenced by its attributes or not. A conceptual framework that differentiated between hedonic ...
Previous research done on tourists’ information-seeking behaviour has focused on aggregate-level information seeking. The aggregate-level study has significant disadvantage in decision-making since actual behaviour of ...
Despite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging ...
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G(Journal of Business Research (Elsevier), 2017)
Service research has contributed to our understanding of the externally-directed emotions that customers
experience, such as anger. However, there is limited knowledge about the self-directed emotions that customers ...
This study investigates how the effect of the failure of co-created products or services influences: (a) internal attribution (i.e. the self) and external attribution (i.e. the firm), (b) customers’ expectancies of success, ...