Sudhir, Subin(Indian Institute of Management Kozhikode, 2016)
Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as ...
Purpose – The purpose of this paper is to examine the influences of parent brand characteristics and brand-extension fit on attitude towards the extension in the context of services-to-goods (SG) brand extension compared ...
Subhash, Jha,; Adhikari, Atanu(South Asian Journal of Management, 2016-06)
Using the underpinning of assimilation and contrast theory, we examine whether consumers' reasons for purchasing a product are influenced by its attributes or not. A conceptual framework that differentiated between hedonic ...
Previous research done on tourists’ information-seeking behaviour has focused on aggregate-level information seeking. The aggregate-level study has significant disadvantage in decision-making since actual behaviour of ...
Despite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging ...
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G(Journal of Business Research (Elsevier), 2017)
Service research has contributed to our understanding of the externally-directed emotions that customers
experience, such as anger. However, there is limited knowledge about the self-directed emotions that customers ...
This study investigates how the effect of the failure of co-created products or services influences: (a) internal attribution (i.e. the self) and external attribution (i.e. the firm), (b) customers’ expectancies of success, ...
Sarma, D.K.R.; Ramesh, A.(Indian Institute of Management Kozhikode, 2007-04-10)
Understanding of consumer negative perceptions, fears, inhibitions, and anxieties is one of the critical aspects of consumer buying behavior. Increasing consumer expectations, discerning customers, competition, nature of ...
Sreekumar, P.(Indian Institute of Management Kozhikode, 2007-04-10)
Multi Level Marketing (MLM) is embracing more and more arenas today. Insurance business is just one among them. Selling Insurance policies, traditionally, is considered as a de-motivating and dragging job. Well, not until ...
Singh, Raghbir; Vij, Sandeep(Indian Institute of Management Kozhikode, 2007-04-10)
Depending upon the public opinion about the social, economic and ethical aspects of advertising,the marketers and the public policy makers should take different stances on how advertising should be treated. The study has ...
Labbai, M Mohamed(Indian Institute of Management Kozhikode, 2007-04-10)
This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and Identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their ...
Thakur, Mahima Singh; Khatri, Puja; Leekha, Neeti(Indian Institute of Management Kozhikode, 2007-04-10)
This scientific investigation adopts a cross cultural perspective in studying the perception of parents regarding the contribution of children in bringing in awareness, creating interest, desire and influenceing final ...
Mano Raj, S John; Selvaraj, P(Indian Institute of Management Kozhikode, 2007-04-10)
The Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every aspect of human life. The FMCG producers now realize that there is a lot of opportunity for them to enter into ...
Vanniarajan, T; Anbazhagan, B(Indian Institute of Management Kozhikode, 2007-04-10)
Financial services are inherently intangible and high on experience and credence qualities. In order to promote them effectively, a service provider must first identify the dimensions used by consumer to evaluate the service ...