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Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context
Seth, Rahul Kumar
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Asia Pacific Journal of Marketing and Logistics
,
2012
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Author
Seth, Rahul Kumar (1)
Subject
Consumer behaviour (1)
Goal orientation (1)
India (1)
Lifestyle consumption (1)
Prevention orientation (1)
Promotion orientation (1)
Regulatory focus (1)
Urbanized young Indian (1)
Yulic (1)
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Date Issued
2012 (1)
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