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Showing 10 out of a total of 14 results for community: 06. Marketing Management.
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Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films
Panda, Tapan Kumar
(
ICFAI University Press
,
2004
)
The Unshakable
Panda, Tapan Kumar
(
Economics Times Daily
,
2001-05-30
)
Advertising for Lolitaji
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-09-27
)
Creating a Customer Value Focused Organization through Internal Branding and Performance Technology
Panda, Tapan Kumar
(
2001
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
Voluntary Sustainability and Transfer of Technology Through Produce Marketing
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Marketing misgivings and Indian customerscope for competitive conduct
Panda, Tapan Kumar
(
ICFAI University Press
,
2003-07
)
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Author
Panda, Tapan Kumar (14)
Tripathy, Nalini Prava (1)
Subject
Marketing (14)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Advertisement - Films (1)
Brand Choice (1)
Brand Extension Strategies (1)
Brand Placements (1)
Consumer (1)
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2001 (6)
2003 (3)
2002 (2)
2000 (1)
2004 (1)
2005 (1)
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