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Cause related marketing: Tactic or Strategy?

Sundar, S (Indian Institute of Management Kozhikode, 2007-04-10)

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Author
- Sundar, S (1)
Subject
- Cause Related Marketing (1)
- Cause Related Marketing Strategy (1)
- Corporate Philanthropy (1)
- ... View More
Date Issued
- 2007 (1)
Has File(s)
- Yes (1)