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Showing 7 out of a total of 127 results for community: 06. Marketing Management.
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Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
Impact of Quality on Ethics and Social Responsibility in Marketing, in Industries in Kerala in the present Indian Scenario
Kartha, N.R.U.K
;
Jagathy Raj, V.P.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Branding for 21st Century Teenagers
Swain, Dindayal
;
Sahu, Suprava
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Network Marketing: Exploitation of relationships – Myth or Reality?
Mathews, Geevarghese K.
;
Manalel, James
;
Zacharias, Siby
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Pester Power Effect of Advertising
Soni, Swati
;
Upadhyaya, Makarand
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Distorted Mirror Images in Social Advertising with Special Reference to AIDS Awareness Advertisements
Londhe, B. R.
;
Kumbhoj, Karishma
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development
Sreekumar, P.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Panda, Tapan Kumar (20)
Sahadev, Sunil (5)
Nargundkar, Rajendra (3)
Sridhar, G. (3)
Anand, Sandip (2)
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Marketing (26)
Advertising (11)
Rural Marketing (7)
Brands (5)
Cause Related Marketing (5)
Branding (4)
Tourism (4)
Consumer (3)
Corporate Social Responsibility (3)
Economic Growth (3)
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