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An Alternative Method for Developing New Tourism Products
Panda, Tapan Kumar
;
Panda, Subhamaya*
(
National Journal (SIDDHANT) of Regional College of Management, Bhubaneswar
,
2001
)
Challenges in Creating Brand Equity for Products with Short PLC (Product Life Cycle)
Saxena, Prashant
;
Rammohan, Priya
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Involvement in Product Choice - A Demographic Analysis
Sridhar, G.
(
XIMB Journal of Management
,
2007-03
)
The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens
Neena Prasad
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Strategic Advantage Through Successful Co- Branding
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
The Making of Brand India
Gupta, Manish
;
Singh, P B
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films
Panda, Tapan Kumar
(
ICFAI University Press
,
2004
)
Modernisation in Indian retailing: Managerial and policy perspectives
Mulky, Avinash*
;
Nargundkar, Rajendra
(
Udyog Paragati
,
2003
)
Integrating Human Resources with Business Strategy through Internal Marketing
Panda, Tapan Kumar
(
Organisational Management
,
2003-06
)
Intend to Quit Behavior of Smokers
Abdul Waheed, K
;
Gondal, Rakul
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Author
Panda, Tapan Kumar (20)
Sahadev, Sunil (5)
Nargundkar, Rajendra (3)
Sridhar, G. (3)
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
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Subject
Marketing (26)
Advertising (11)
Rural Marketing (7)
Brands (5)
Cause Related Marketing (5)
Branding (4)
Tourism (4)
Consumer (3)
Corporate Social Responsibility (3)
Economic Growth (3)
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2007 (86)
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2001 (10)
2003 (7)
2002 (6)
2005 (3)
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