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Showing 10 out of a total of 20 results for community: 06. Marketing Management.
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Marketing needs reform
Joffy, Thomas
;
Purani, Keyoor
(
Nutshell
,
2011
)
Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneityspecific study
Adhikari, Atanu
;
Mahuya Adhikary
(
Current Issues in Tourism (Taylor & Francis)
,
2017
)
Individual Preference and Bargaining Behavior in Families' Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Sage Publications
,
2012
)
Workplace spirituality at individual level and relational selling behaviours
Chawla, Vaibhav
(
Indian Institute of Management Kozhikode
,
2013-03
)
Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
Adhikari, Atanu
;
Rajeev Kumra
;
Lakshman, C.
(
Journal of Management & Organization
,
2017-01
)
Goal Congruence in Hedonistic and Utilitarian Reasons for Purchase and Features of a Product
Subhash, Jha,
;
Adhikari, Atanu
(
South Asian Journal of Management
,
2016-06
)
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
;
Sanal Kumar Velayudhan
(
Marketing Intelligence & Planning (Emeraldinsight)
,
2017-07-18
)
Understanding Consumer Motivations to Share Rumours in the Marketplace
Sudhir, Subin
(
Indian Institute of Management Kozhikode
,
2016
)
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Adhikari, Atanu (5)
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Marketing (3)
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family purchase decision (2)
India (2)
individual and family budget (2)
adaptive selling (1)
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Advertising Promotion (1)
Assimilation (1)
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