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The Relationship between Advertising and Consumption in India: An Analysis of Causality
Philip, Abey P.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
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Panda, Tapan Kumar (5)
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Belch, George E (1)
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Advertising (12)
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