Dspace @ IIM Kozhikode
Search
Login
DSpace Home
→
06. Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 1 out of a total of 11 results for community: 06. Marketing Management.
(0.001 seconds)
Now showing items 11-11 of 11
Previous Page
1
2
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
Now showing items 11-11 of 11
Previous Page
1
2
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Community
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Panda, Tapan Kumar (5)
A G, Doreswamy (1)
Cherian, Christe (1)
Das, Panchali (1)
Dasgupta, Nilabhra (1)
Dethe, Sudhir (1)
Gawande, Rohan (1)
Nawathe, Anand (1)
Philip, Abey P. (1)
Sailaja, P. Uma (1)
... View More
Subject
Advertising (11)
Marketing (6)
Brand Success (2)
Brands (2)
Advertising Regulations (1)
Alcoholic Beverages (1)
Augmented Dickey Fuller Test (1)
Brand Choice (1)
Brand Communication (1)
Brand Placements (1)
... View More
Date Issued
2007 (6)
2001 (3)
2002 (1)
2003 (1)
Has File(s)
Yes (11)