Dspace @ IIM Kozhikode
Search
Login
DSpace Home
→
06. Marketing Management
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 127 results for community: 06. Marketing Management.
(0.004 seconds)
Now showing items 41-50 of 127
Previous Page
1
. . .
2
3
4
5
6
7
8
. . .
13
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol
Sailaja, P. Uma
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions
Durvasula, Srinivas
;
Lysonski, Steven
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
OTC Drug Marketing – Global Trends and Indian Experiences
Paninchukunnath, Ajith
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Exploring the role of expert power in channel management: An empirical study
Sahadev, Sunil
(
Elsevier, Industrial Marketing Management
,
2005
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Reinforcing Rural Retail Mix in festival seasons by Urban retailers
Ganakumar P., Baba
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Now showing items 41-50 of 127
Previous Page
1
. . .
2
3
4
5
6
7
8
. . .
13
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Community
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Panda, Tapan Kumar (20)
Sahadev, Sunil (5)
Nargundkar, Rajendra (3)
Sridhar, G. (3)
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
Zacharias, Siby (2)
A G, Doreswamy (1)
... View More
Subject
Marketing (26)
Advertising (11)
Rural Marketing (7)
Brands (5)
Cause Related Marketing (5)
Branding (4)
Tourism (4)
Consumer (3)
Corporate Social Responsibility (3)
Economic Growth (3)
... View More
Date Issued
2007 (86)
2008 (11)
2001 (10)
2003 (7)
2002 (6)
2005 (3)
2006 (2)
2000 (1)
2004 (1)
Has File(s)
Yes (127)