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Showing 10 out of a total of 147 results for community: 06. Marketing Management.
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Money Attitudes, Materialism, and Achievement Vanity: An Investigation of Young Chinese Consumers’ Perceptions
Durvasula, Srinivas
;
Lysonski, Steven
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
OTC Drug Marketing – Global Trends and Indian Experiences
Paninchukunnath, Ajith
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
IDEAFORGE: MECHANICAL CHARGER
Atanu, Adhikari
;
Deshmukh, Rama
(
www.daviddalka.com
,
2012-05-25
)
Exploring the role of expert power in channel management: An empirical study
Sahadev, Sunil
(
Elsevier, Industrial Marketing Management
,
2005
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Reinforcing Rural Retail Mix in festival seasons by Urban retailers
Ganakumar P., Baba
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural Brand Preference Determinants in India
Anand, Sandip
;
Krishna, Rajneesh
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
E-Learning a Potential Learning Solution for Rural India - A Critical Analysis
Mukherjee, Debarshi
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sahadev, Sunil (5)
Sridhar, G. (5)
Nargundkar, Rajendra (3)
Purani, Keyoor (3)
Anand, Sandip (2)
IIMK (2)
Kaur, Ravneet (2)
Manalel, James (2)
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Subject
Marketing (29)
Advertising (12)
Rural Marketing (8)
Brands (5)
Cause Related Marketing (5)
India (5)
Branding (4)
Tourism (4)
Consumer (3)
Consumer Behaviour (3)
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Date Issued
2010 - 2017 (20)
2000 - 2009 (127)
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Yes (147)