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Showing 10 out of a total of 127 results for community: 06. Marketing Management.
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Cause Related Marketing
Trivedi, Tapan
;
Kaur, Ravneet
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Compulsive buying behaviour in Indian Consumers and its impact on credit default- An emerging paradigm
N, Joji Alex
;
Raveendran, P.T.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Corporate Societal Marketing and the Process of Building Corporate Brand Equity: The Case of Malayala Manorama
Saji, K.B.
;
Mukundadas, V.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cause Related Marketing A Conceptual Paradigm
Rajeswari, S.P
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
TAKING A BRAND GLOBAL
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-19
)
A Conceptual Review Of Advertising Regulation And Standards: Case Studies In The Indian Scenario
Das, Panchali
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Cognitive Justice for Consumers: Mediation through Efficiency of Information Exchanges
Anand, Sandip
;
Patra, B.P.
;
Kumar, Ibha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Building Castles in Thin Air: Uncreditworthiness of Credit Cards
Mukerjee, Hory Sankar
;
Balaji, Vedha
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Are Consumer Perceptions of Brand affected by Materialism?
Sahdev, Amit
;
Gautama, Priyanka
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
Drug Abuse: Trends and Issues
Kaur, Ravneet
;
Gulati, Jatinder K.
(
Indian Institute of Management Kozhikode
,
2007-04-10
)
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Panda, Tapan Kumar (20)
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