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Showing 10 out of a total of 11 results for community: 06. Marketing Management.
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Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Shukla, Timira
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District
Erda, Chirag V.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
BUZZ"- A spontaneous marketing tool in rural market for financial products
Bright A., Oliver
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
1-Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural Marketing—Targeting the Non-Urban Consumer
Sanal Kumar, Velayudhan
(
The Journal of Entrepreneurship
,
2008
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Reinforcing Rural Retail Mix in festival seasons by Urban retailers
Ganakumar P., Baba
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural Brand Preference Determinants in India
Anand, Sandip
;
Krishna, Rajneesh
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
E-Learning a Potential Learning Solution for Rural India - A Critical Analysis
Mukherjee, Debarshi
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Anand, Sandip (1)
Arakal, Jeevan J. (1)
Bhave, Subhash W. (1)
Bright A., Oliver (1)
Erda, Chirag V. (1)
Ganakumar P., Baba (1)
IIMK (1)
Krishna, Rajneesh (1)
Markale, Amod (1)
Mukherjee, Debarshi (1)
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Subject
Rural Marketing (7)
Marketing-Rural Consumers (2)
Rural Markets (2)
Advertising-Rural Markets (1)
Bapuji Rural Enlightement and Development Society - BREADS (1)
Branding Preferences (1)
Branding-Rural India (1)
Buying Behaviour-Rural Marketing (1)
BUZZ-Rural Marketing (1)
Consumer Behaviour-Rural Marketing (1)
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Date Issued
2008 (11)
Has File(s)
Yes (11)