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Showing 5 out of a total of 5 results for community: 06. Marketing Management.
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Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneityspecific study
Adhikari, Atanu
;
Mahuya Adhikary
(
Current Issues in Tourism (Taylor & Francis)
,
2017
)
Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
Adhikari, Atanu
;
Rajeev Kumra
;
Lakshman, C.
(
Journal of Management & Organization
,
2017-01
)
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
;
Sanal Kumar Velayudhan
(
Marketing Intelligence & Planning (Emeraldinsight)
,
2017-07-18
)
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Author
Adhikari, Atanu (2)
Ranjan, Kumar Rakesh (2)
Sugathan, Praveen (2)
Jayasankar Ramanathan (1)
Lakshman, C. (1)
Mahuya Adhikary (1)
Mulky, Avinash G (1)
Mulky, Avinash G. (1)
Rajeev Kumra (1)
Sanal Kumar Velayudhan (1)
Subject
Attribution (2)
Bayesian analysis (1)
Behavioural segmentation (1)
Brand extensions (1)
Co-creation (1)
Co-creation, failure (1)
Consumer attitudes (1)
Consumer goods (1)
Consumer services (1)
Customer participation (1)
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Date Issued
2017 (5)
Has File(s)
Yes (5)