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Consumer Involvement in Product Choice: Role of Perceived Risk
Sridhar, G.
(
Decision
,
2007-12-01
)
Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films
Panda, Tapan Kumar
(
ICFAI University Press
,
2004
)
Modernisation in Indian retailing: Managerial and policy perspectives
Mulky, Avinash*
;
Nargundkar, Rajendra
(
Udyog Paragati
,
2003
)
The Unshakable
Panda, Tapan Kumar
(
Economics Times Daily
,
2001-05-30
)
Advertising for Lolitaji
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-09-27
)
Creating a Customer Value Focused Organization through Internal Branding and Performance Technology
Panda, Tapan Kumar
(
2001
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
Market Innovative Strategy: A Case of LG Electronics
Bhatt, P.R.
(
Vision: The Journal of Business Perspective
,
2003-12
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
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Author
Panda, Tapan Kumar (14)
Nargundkar, Rajendra (2)
Sridhar, G. (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
Mishra, Debiprasad (1)
Mulky, Avinash* (1)
Sahadev, Sunil (1)
Tripathy, Nalini Prava (1)
Subject
Marketing (20)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Advertisement - Films (1)
Brand Choice (1)
Brand Extension Strategies (1)
Brand Placements (1)
Branded Goods (1)
... View More
Date Issued
2010 - 2011 (1)
2000 - 2009 (19)
Has File(s)
Yes (20)