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Showing 10 out of a total of 28 results for collection: Journal Articles.
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Consumer Involvement in Product Choice: Role of Perceived Risk
Sridhar, G.
(
Decision
,
2007-12-01
)
An Alternative Method for Developing New Tourism Products
Panda, Tapan Kumar
;
Panda, Subhamaya*
(
National Journal (SIDDHANT) of Regional College of Management, Bhubaneswar
,
2001
)
Consumer Involvement in Product Choice - A Demographic Analysis
Sridhar, G.
(
XIMB Journal of Management
,
2007-03
)
Strategic Advantage Through Successful Co- Branding
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films
Panda, Tapan Kumar
(
ICFAI University Press
,
2004
)
Modernisation in Indian retailing: Managerial and policy perspectives
Mulky, Avinash*
;
Nargundkar, Rajendra
(
Udyog Paragati
,
2003
)
Integrating Human Resources with Business Strategy through Internal Marketing
Panda, Tapan Kumar
(
Organisational Management
,
2003-06
)
Managing the distribution channels for high-technology products: A behavioural approach
Sahadev, Sunil
;
Jayachandran, S.*
(
Emerald
,
2002
)
The Unshakable
Panda, Tapan Kumar
(
Economics Times Daily
,
2001-05-30
)
Advertising for Lolitaji
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-09-27
)
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Author
Panda, Tapan Kumar (20)
Sahadev, Sunil (3)
Nargundkar, Rajendra (2)
Sridhar, G. (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
Jayachandran, S.* (1)
Mishra, Sitikantha* (1)
Mulky, Avinash* (1)
Panda, Subhamaya* (1)
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Subject
Marketing (19)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Channel relationships (2)
Customer Relationship Management (2)
Global Branding (2)
Tourism (2)
Advertisement - Films (1)
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Date Issued
2001 (10)
2002 (6)
2003 (6)
2005 (2)
2007 (2)
2000 (1)
2004 (1)
Has File(s)
Yes (28)