Dspace @ IIM Kozhikode
Search
Login
DSpace Home
→
06. Marketing Management
→
Journal Articles
→
Search
JavaScript is disabled for your browser. Some features of this site may not work without it.
Search
Filters
Use filters to refine the search results.
Current Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
New Filters:
Title
Author
Subject
Date issued
Has File(s)
Filename
File description
Contains
Equals
ID
Not Contains
Not Equals
Not ID
Showing 10 out of a total of 12 results for collection: Journal Articles.
(0.007 seconds)
Now showing items 1-10 of 12
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Cornell Hospitality Quarterly
,
2012
)
SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS
Sridhar, G.
;
Ramesh Kumar, N.
;
Narasimha Murthy, G.
(
Metamorphosis
,
2010
)
Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav
;
Puranni, Keyoor
(
Journal of Business Research
,
2012
)
Marketing needs reform
Joffy, Thomas
;
Purani, Keyoor
(
Nutshell
,
2011
)
Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneityspecific study
Adhikari, Atanu
;
Mahuya Adhikary
(
Current Issues in Tourism (Taylor & Francis)
,
2017
)
Individual Preference and Bargaining Behavior in Families' Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Sage Publications
,
2012
)
Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
Adhikari, Atanu
;
Rajeev Kumra
;
Lakshman, C.
(
Journal of Management & Organization
,
2017-01
)
Now showing items 1-10 of 12
1
2
Next Page
Sort Options:
Relevance
Title Asc
Title Desc
Issue Date Asc
Issue Date Desc
Results Per Page:
5
10
20
40
60
80
100
Browse
All of DSpace
Communities & Collections
By Issue Date
Authors
Titles
Subjects
This Collection
By Issue Date
Authors
Titles
Subjects
My Account
Login
Register
Discover
Author
Adhikari, Atanu (5)
Ranjan, Kumar Rakesh (2)
Rao, A.K. (2)
Sridhar, G. (2)
Sugathan, Praveen (2)
Jayasankar Ramanathan (1)
Joffy, Thomas (1)
Lakshman, C. (1)
Mahuya Adhikary (1)
Mishra, Debiprasad (1)
... View More
Subject
Attribution (2)
family purchase decision (2)
individual and family budget (2)
Assimilation (1)
Bayesian analysis (1)
Behavioural segmentation (1)
Brand extensions (1)
Co-creation (1)
Co-creation, failure (1)
Consumer attitudes (1)
... View More
Date Issued
2017 (5)
2012 (3)
2011 (2)
2010 (1)
2016 (1)
Has File(s)
Yes (12)