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Showing 10 out of a total of 28 results for collection: Journal Articles.
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Creating a Customer Value Focused Organization through Internal Branding and Performance Technology
Panda, Tapan Kumar
(
2001
)
Creating Customer Life Time Value through Effective CRM in Financial Services Industry
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
Market Innovative Strategy: A Case of LG Electronics
Bhatt, P.R.
(
Vision: The Journal of Business Perspective
,
2003-12
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
Voluntary Sustainability and Transfer of Technology Through Produce Marketing
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Exploring the role of expert power in channel management: An empirical study
Sahadev, Sunil
(
Elsevier, Industrial Marketing Management
,
2005
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
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Author
Panda, Tapan Kumar (20)
Sahadev, Sunil (3)
Nargundkar, Rajendra (2)
Sridhar, G. (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
Jayachandran, S.* (1)
Mishra, Sitikantha* (1)
Mulky, Avinash* (1)
Panda, Subhamaya* (1)
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Subject
Marketing (19)
Advertising (5)
Brands (5)
Brand Success (2)
Branding (2)
Channel relationships (2)
Customer Relationship Management (2)
Global Branding (2)
Tourism (2)
Advertisement - Films (1)
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Date Issued
2001 (10)
2002 (6)
2003 (6)
2005 (2)
2007 (2)
2000 (1)
2004 (1)
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Yes (28)