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Goal Congruence in Hedonistic and Utilitarian Reasons for Purchase and Features of a Product
Subhash, Jha,
;
Adhikari, Atanu
(
South Asian Journal of Management
,
2016-06
)
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
;
Sanal Kumar Velayudhan
(
Marketing Intelligence & Planning (Emeraldinsight)
,
2017-07-18
)
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Author
Adhikari, Atanu (5)
Ranjan, Kumar Rakesh (2)
Rao, A.K. (2)
Sridhar, G. (2)
Sugathan, Praveen (2)
Jayasankar Ramanathan (1)
Joffy, Thomas (1)
Lakshman, C. (1)
Mahuya Adhikary (1)
Mishra, Debiprasad (1)
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Subject
Attribution (2)
family purchase decision (2)
individual and family budget (2)
Assimilation (1)
Bayesian analysis (1)
Behavioural segmentation (1)
Brand extensions (1)
Co-creation (1)
Co-creation, failure (1)
Consumer attitudes (1)
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Date Issued
2017 (5)
2012 (3)
2011 (2)
2010 (1)
2016 (1)
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