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Showing 10 out of a total of 40 results for collection: Journal Articles.
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Creating a Customer Value Focused Organization through Internal Branding and Performance Technology
Panda, Tapan Kumar
(
2001
)
Creating Customer Life Time Value through Effective CRM in Financial Services Industry
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Executives social representation of rurality and product adaptation: A case of rural markets in India
Sridhar, G.
;
Mishra, Debiprasad
(
Emerald Group Publishing Limited
,
2011
)
International Marketing Strategy for Indian Companies : Value, Image and Other Issues
Nargundkar, Rajendra
;
Bajaj, Chetan*
(
ICFAI Journal of Marketing
,
2002
)
© The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/1938965512459801 Individual Preference and Bargaining Behavior in Families’ Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Cornell Hospitality Quarterly
,
2012
)
SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS
Sridhar, G.
;
Ramesh Kumar, N.
;
Narasimha Murthy, G.
(
Metamorphosis
,
2010
)
Market Innovative Strategy: A Case of LG Electronics
Bhatt, P.R.
(
Vision: The Journal of Business Perspective
,
2003-12
)
The Ps and Qs of Global Branding
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-26
)
Voluntary Sustainability and Transfer of Technology Through Produce Marketing
Panda, Tapan Kumar
(
Scholarly Article
,
2001
)
Creating customer lifetime value through effective CRM in financial services industry.
Panda, Tapan Kumar
(
Journal of Services Research
,
2002
)
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Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sridhar, G. (4)
Sahadev, Sunil (3)
Nargundkar, Rajendra (2)
Ranjan, Kumar Rakesh (2)
Rao, A.K. (2)
Sugathan, Praveen (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
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Subject
Marketing (20)
Advertising (5)
Brands (5)
Attribution (2)
Brand Success (2)
Branding (2)
Channel relationships (2)
Customer Relationship Management (2)
family purchase decision (2)
Global Branding (2)
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Date Issued
2010 - 2017 (12)
2000 - 2009 (28)
Has File(s)
Yes (40)