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Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2000
)
Exploring the role of expert power in channel management: An empirical study
Sahadev, Sunil
(
Elsevier, Industrial Marketing Management
,
2005
)
Branding India: Strategic Challenges and Possible Approaches
Panda, Tapan Kumar
(
ICFAI University Press
,
2005
)
Marketing misgivings and Indian customerscope for competitive conduct
Panda, Tapan Kumar
(
ICFAI University Press
,
2003-07
)
Socio Political Barrier To Tourism Marketing in South Asia
Panda, Tapan Kumar
;
Mishra, Sitikantha*
(
Scholarly Article
,
2001
)
Comparing the importance of luxury value perceptions in cross-national contexts
Shukla, Paurav
;
Puranni, Keyoor
(
Journal of Business Research
,
2012
)
Customer Orientation in Designing Mutual Fund Products: An Analytical Approach to Indian Market Preferences
Panda, Tapan Kumar
;
Tripathy, Nalini Prava
(
Scholarly Article
,
2001
)
Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa.
Panda, Tapan Kumar
(
2003-03
)
Marketing needs reform
Joffy, Thomas
;
Purani, Keyoor
(
Nutshell
,
2011
)
Managing Marketing Channels for High Technology Products: A Behaviour Based Approach
Sahadev, Sunil
(
Decision
,
2002-12
)
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Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sridhar, G. (4)
Sahadev, Sunil (3)
Nargundkar, Rajendra (2)
Ranjan, Kumar Rakesh (2)
Rao, A.K. (2)
Sugathan, Praveen (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
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Subject
Marketing (20)
Advertising (5)
Brands (5)
Attribution (2)
Brand Success (2)
Branding (2)
Channel relationships (2)
Customer Relationship Management (2)
family purchase decision (2)
Global Branding (2)
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Date Issued
2010 - 2017 (12)
2000 - 2009 (28)
Has File(s)
Yes (40)