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Browsing 2014 by Author "Lee, Hyunjong"

Browsing 2014 by Author "Lee, Hyunjong"

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  • Ullah, Rahat; Kim, Wonjoon; Oh, Alice; Lee, Hyunjong; Amblee, Naveen C (Indian Institute of Management Kozhikode, 2014)
    Word-of-mouth (WOM) in the form of online customer reviews has received considerable attention by practitioners and academics. Prior literature has focused more on the understanding of the phenomenon using the frequency ...

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