Chennai Super Kings (CSK): Growing and Leveraging Brand Equity

dc.contributor.author	Thomas, Joffi
dc.contributor.author	Saha, Biswarup
dc.contributor.author	Satpathy, Chandra Shekhar
dc.date.accessioned	2016-05-27T10:29:16Z
dc.date.available	2016-05-27T10:29:16Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/2259/739
dc.description	1 Assistant Professor, Marketing Management, Indian Institute of Management, 2 Post Graduate Programme participant (PGP 15) at Indian Institute of Management Kozhikode. 3 Post Graduate Programme participant (PGP 15) at Indian Institute of Management Kozhikode	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.relation.ispartofseries	;IIMK/WPS/125/MKTG/2013/11
dc.subject	Chennai Super Kings	en_US
dc.subject	Brand Equity	en_US
dc.subject	IPL	en_US
dc.title	Chennai Super Kings (CSK): Growing and Leveraging Brand Equity	en_US
dc.type	Working Paper	en_US