6. Indian Thought, a Global Platform

Abstract

India is contributing immensely to the global business environment. We are well aware of the advantages India has. Its demographic advantage, high-cost competitiveness and domestic consumption-led economy are some of the prime reasons that make it an attractive investment destination. For successfully tapping of the Indian market, many companies often have to introduce new products and develop strategies for marketing to a diverse population base. Here is where the Indian Thought is ‘going global’ and in turn ‘becoming globalized’. While India is bolstered by its native and technical strengths, it is also working on acquiring new competencies by learning from global organizations. I call this a two-way process—give and take....

India is contributing immensely to the global business environment. We are well aware of the advantages India has. Its demographic advantage, high-cost competitiveness and domestic consumption-led economy are some of the prime reasons that make it an attractive investment destination. For successfully tapping of the Indian market, many companies often have to introduce new products and develop strategies for marketing to a diverse population base. Here is where the Indian Thought is ‘going global’ and in turn ‘becoming globalized’. While India is bolstered by its native and technical strengths, it is also working on acquiring new competencies by learning from global organizations. I call this a two-way process—give and take....