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Conference on Marketing to Rural Consumers
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Showing 8 out of a total of 18 results for collection: Conference on Marketing to Rural Consumers.
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Rural India- Exploring potential consumer markets
Goswami, Rahul
;
Juneja, Ekta
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural petroleum retail-Case of a major oil PSU
Aithal, Rajesh K
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tapping marketing strategies of agro products in rural India
Goswami, Rahul
;
Sharma, Swati
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural consumer's behaviour and decision making process for acquiring health care services (An empirical analysis with special reference to Uttar pradesh)
Sharma, Vinay
;
Seth, Piyush
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu
Salim, M.H.
;
Sundar, Hari
;
Das, Anoop
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Processing of Product Communication: A Study of the Rural Audience
Parthasarathy, Venkatesh
;
Sinha, Piyush Kumar
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Rural marketing - Understanding the consumer behaviour and decision process
Dhumal, Mandar Naresh
;
Tayade, Avishkar
;
Khandkar, Ankita
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Tracking consumer decision process for successful marketing to rural consumers
Alice, Annam K.A.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Goswami, Rahul (2)
Sanal Kumar, Velayudhan (2)
Aithal, Rajesh K (1)
Alice, Annam K.A. (1)
Bharti (1)
Bhave, Subhash W. (1)
Bishnoi, Vinod Kumar (1)
Bright A., Oliver (1)
Chawla, Vijay (1)
Das, Anoop (1)
... View More
Subject
Rural Marketing (18)
Advertising-Rural Markets (1)
Agro-chemicals (1)
Brand portfolio management (1)
Brand positioning strategies (1)
BUZZ-Rural Marketing (1)
competition (1)
Consumer behaviour (1)
Consumer Behaviour-Rural Marketing (1)
Consumption Pattern-Rural Consumers (1)
... View More
Date Issued
2008 (18)
Has File(s)
Yes (18)