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  • Ready Mix Concrete Business: Operational VS Strategic Choices 
    Pillai, Anil Kumar; Ranjan, Varghese (Indian Institute of Management Kozhikode, 2007-05-19)
    This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...
  • Readying for Change: Use of Improvisation in Change Management Training 
    Rajeev, Priya Nair; Kalpathi, Subramanian (Indian Institute of Management Kozhikode, 2015)
    This paper elucidates how Improv games can be used in a change management program and describes its utility and versatility in enhancing training effectiveness. For Change Management consultants and trainers the method ...
  • Referral Marketing in Management Education- An Assessment 
    Malmarugan; Sankaran, H. (Indian Institute of Management Kozhikode, 2007-04-10)
    Referral marketing is being increasingly used in marketing of services, like education. As more and more foreign universities are wooing students of Indian origin to pursue courses offered by them, referral marketing may ...
  • Regression Analysis with t-distribution for the Error 
    Suresh, R.P. (2000)
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • The Relationship between Advertising and Consumption in India: An Analysis of Causality 
    Philip, Abey P. (Indian Institute of Management Kozhikode, 2007-04-10)
    This article extends cointegration methodology to validate the evidence of soundness of advertising and consumption pattern of India during the period of 1980-2006. Augmented Dickey-Fuller test, Philips- Peron Test, ...
  • The relationship between competition and risk-taking behaviour of Indian banks 
    Sanjukta Sarkar; Rudra Sensarma (Emerald Group Publishing Limited, 2016)
    Purpose – Under the traditional franchise value paradigm, competition in banking markets is considered to be risk enhancing because of its tendency to raise interest rates on deposits. Taking a contrarian view, Boyd and ...
  • Relevance of Rural Periodic Markets: A Review 
    Velayudhan, Sanal Kumar (Indian Institute of Management Kozhikode, 2016-05)
    Literature on periodic markets in rural areas predicts the demise of these markets. Administrative policies support alternative markets for marketing farmer produce. Despite these predictions and administrative actions ...
  • Relevance of Social Marketing in Kudumbashree 
    Edward, Manoj; K A, Zakkariya (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper explores the potential for social marketing application for community mobilization.For this purpose, Kudubhashree, a poverty eradication programme initiated by Govt of Kerala is used as a case study. The discussion ...
  • Research on management issues in the pharmaceutical industry: a literature review 
    Pati, Rupesh Kumar; Susmita, A. Narayana (International Journal of Pharmaceutical and Healthcare Marketing, 2012)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Resource Mobilization in Social Enterprises: An Exploratory Research 
    Pradeep Kumar Hota (Indian Institute of Management Kozhikode, 2019)
    Social enterprises (SEs) primarily aim to create social value i.e. generate benefits or reduce costs for society, while maintaining financial sustainability. They typically step in when both the government and private ...
  • Resource mobilization in social enterprises:An exploratory research 
    Hota, Pradeep Kumar (Indian Institute of Management Kozhikode, 2019-03)
    Social enterprises (SEs) primarily aim to create social value i.e. generate benefits or reduce costs for society, while maintaining financial sustainability. They typically step in when both the government and private ...
  • Response Rate in Industrial Surveys conducted in India:Trends and Implications 
    Krishnan, T N; Poulose, Shobitha (Indian Institute of Management Kozhikode, 2013)
    Despite a growth in the number of India-focused articles appearing in leading business journals, there has not been an attempt to conduct systematic reviews of response rate in surveys conducted in India. India differs ...
  • Retailer behaviour in Nuagaon block with respect to selected consumer non-durables 
    Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Reverse Logistics: A Sustainable Option for Indian Pharmaceutical Industry 
    Sushmita, Aghalaya Narayana (Indian Institute of Management Kozhikode, 2014)
    An increased pace of industrialization in developing countries has led to increasing levels of environmental pollution, while wide income disparities continue to exist in society. Researchers and practitioners in the field ...
  • Reverse logistics: a sustainable option for the Indian pharmaceuticals industry 
    Narayana, Sushmita A. (Indian Institute of Management Kozhikode, 2014-03)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Reverse logistics: a sustainable option for the Indian pharmaceuticals industry 
    Narayana, Sushmita A. (Indian Institute of Management Kozhikode, 2014-03)
    Purpose – This paper aims to present a review of literature to assess the progress of research on managerial issues in the pharmaceutical industry globally. Design/methodology/approach – Literature from peer-reviewed ...
  • Road Blocks in Enhancing Competitiveness in Family-Owned Business in India 
    Bhattacharyya, Ritu (Indian Institute of Management Kozhikode, 2007-05-19)
    A Family-owned business is one that is owned and managed (that is controlled) by one or more family members.1 Family-owned firms are – “organizations where two or more extended family members influence the directions of ...
  • Robust Procedures in Statistical Process Control 
    Suresh, R.P. (National Conference on Quality Reliability & Management, 2000)
    Many Statistical Process Control (SPC) techniques such as Control charts, Acceptance Sampling plans and Process Capability, require that the quality characteristic of interest follow a normal distribution. However in many ...